Your Momentum is Our Mission.
Our Vision
We help executives and teams unlock their full potential through expert business consultancy and practical, evidence-based and solution focused coaching that is rooted in neuroscience, positive psychology.
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​​​​​To create a world where leaders lead with purpose, authenticity and impact - while staying grounded, human, and brilliantly imperfect.
Our Golden Circle
Our Golden Circle
Meet the Motivate Team
Stuart Fairbairns PCC
CEO, Executive Leadership Coach &
Co-Founder of Motivate Coaching
​Stuart is a highly experience professionally certified coach (ICF PCC) with a bold mission: to help people become better leaders and better versions of themselves, in business, in life, and in how they show up for others. As the co-founder of Motivate Coaching, he brings a unique blend of strategic insight, emotional intelligence, and creative energy to every coaching relationship.
Stacey Isham
Co-Founder & Chief Financial Officer
Stacey is the quiet powerhouse behind Motivate Coaching. As Co-Founder and Chief Financial Officer, she blends sharp financial acumen with heart-led leadership, helping ensure the company thrives with both integrity and impact. With a background in finance, business operations, and purpose-driven entrepreneurship, Stacey keeps Motivate Coaching grounded, strategic, and sustainable.
Candice Winterboer
Somatic Experiencing Practitioner &
Trauma-Informed Coach
​Candice is a professionally trained Somatic Experiencing Practitioner and Trauma-Informed Coach specializing in helping individuals heal from the lasting effects of trauma. Her body-centered approach focuses on resolving trauma by working with the nervous system, emphasizing the biological aspects of healing.
Yvette Robertson
Head of People
Yvette is a seasoned Human Resources professional with a passion for fostering inclusive and high-performing workplace cultures. As the Head of People at Motivate Coaching, she leverages her extensive experience in leadership development, cultural competency, and diversity, equity, and inclusion (DEI) transformation to empower both individuals and organizations.
Luna Dirks
Head of Design
Luna is the creative force behind the Motivate Coaching brand. With over 25 years of experience in graphic design, she brings depth, clarity, and visual elegance to everything she touches, from logos and social content to immersive course materials and physical coaching tools. Luna's ability to blend strategy with creativity ensures that every design reflects the heart of the Motivate mission: authenticity, impact, and inspiration.
Our Signature Methodologies
At Motivate Coaching, we believe powerful change doesn’t come from pushing harder, it comes from creating the right space. That’s why we work with two evidence-based frameworks designed to help leaders and teams thrive in today’s fast-paced, high-pressure environments.
Do It Your Way
Real leadership starts when
you stop trying to be someone else.
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Too many leaders are operating from a borrowed playbook — doing what they think they “should” be doing, rather than leading in a way that truly reflects who they are.
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The result?
Disconnection. Self-doubt. A sense that something’s missing, despite outward success.
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Perhaps you’ve noticed,
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You’re second-guessing yourself, constantly comparing your style to others.
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You’ve achieved a lot — but it doesn’t feel energising or fulfilling anymore.
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You’re ticking boxes, following best practices, but struggling to feel authentic or impactful.
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You’re starting to wonder if leadership is meant to feel this misaligned.
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Do It Your Way™ is a return to what makes you you. It’s a practical, strengths-based approach that helps you lead with clarity, purpose and confidence — on your terms.
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It’s about letting go of one-size-fits-all leadership models and building a style that’s not just effective, but energising and sustainable.
Hold It Lightly
Effective leadership means
staying focused, not forcing outcomes.
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​So many of the leaders we work with are carrying too much. The pressure to get everything right. The weight of responsibility. The internal drive to push harder, do more, and be everything to everyone, all the time.
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They’re successful on the outside, but inside? Exhausted. Overextended. Disconnected from what really matters.
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Does this sound familiar?
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You constantly feel the pressure to perform, but it’s never quite enough.​
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You’re stuck in overthinking and self-criticism, despite your achievements.​
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You’re moving fast, but lacking clarity, unsure where your energy is best spent.​
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You’re beginning to question whether this pace is sustainable at all.
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Hold It Lightly™ invites a new way forward, one that honours your ambition, but releases the unnecessary tension that’s weighing you down.
It’s a mindset shift and leadership toolset that brings focus, balance and headspace, so you can lead effectively without burning out.